Instagram recruits Mary McCartney for BRITs 2016

We’re super excited to announce that Mary McCartney will be giving millions of music fans on Instagram a special Access All Areas backstage view of The BRIT Awards. Mary will be snapping from her studio by the side of stage during the show, and posting exclusively to The BRITs official Instagram account. 

Mary will be ready to take exclusive portraits of The BRITs 2016 performers, including Adele, Coldplay, Rihanna, Little Mix and Justin Bieber, as well as the award winners on the night.

Make sure you’re following BRITs on Instagram to see these amazing portrait images first!

Mary McCartney is part of a stellar digital line up for BRITs 2016. Anais Gallagher will be taking over the BRITs Instagram on the night, plus Instagram are hosting an exclusive red carpet photo experience! On Facebook, George Shelley and Lilah Parsons are hosting our first ever Red Carpet Live Stream, and there will be a 360 degree experience on the BRITs’ Facebook. Meanwhile, Dan and Phil are back to host the YouTube global live stream and, if you haven’t seen already, we’ve launched exclusive performer and presenter #BRITs emojis on Twitter.

Known for her distinctive, unguarded style, Mary McCartney knows how to capture the essence of a multitude of scenarios. Her photographs have been exhibited in several international galleries, from the National Portrait Gallery in London to The Gagosian Gallery in New York City, displaying her talent and capability of encapsulating her subjects from their core. Her most recent Instagram project #someone captures personal yet spontaneous portraits of people that catch her eye.

Speaking of the partnership, Mary said: “Huge thanks to the BRITs and Instagram for inviting me to capture this historic British award ceremony!!"